The Wall Street Journal

With 135 years of world-defining journalism under its belt, it was time to introduce The Wall Street Journal to a new generation of readers – one that fundamentally questioned whether "business" was their thing. So we launched a new brand platform, “It’s Your Business,” to show that WSJ's "business" coverage, and the business lens that they apply on their coverage of the world, is vital to every American whether or not they wear a suit – because it affects us all. The OOH launch campaign brought surprisingly relevant business stories to life, from hot dog stands to EV parking.