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Katie Mackay-Sinclair, Chris Gallery, Felix Richter and Teri Miller are elevated to global team, leading the Mother Family of agencies into the future

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Mother has announced a newly formed global partnership group, the next generation set to lead the Mother Family of agencies. Approaching 30 years in business, and proudly remaining independent, the new operating group is tasked with stewarding Mother towards the next 30 years. The group will work with and report into global CEO Michael Wall and Mother’s founder, Robert Saville.

 (Global Chief Client Officer) who both joined Mother in 2022; and 

 (Global Chief Strategy Officer), who have been with Mother for almost their entire careers, and have led the evolution and successes of the London office over the past eight years. They will retain their existing responsibilities alongside their new global roles.

Michael Wall, Global CEO said: “This is a world class team. And they are proven and high quality practitioners for Mother."

"We believe that there has never been a better time to be a truly independent creative agency that is focussed on its clients, genuinely cares for its people and can act with clarity, speed and at scale in today’s marketplace.” 


Felix Richter becomes Global Chief Creative Officer, the first in Mother’s history, and will be working closely with the CCO’s across Mother’s offices in Berlin, Los Angeles, New York and Shanghai, and continuing oversight of London’s creative output.

Felix joined Mother as CCO of the London office in 2022, after 11 years at Droga5 in New York. He has brought great creative momentum to Mother, winning multiple back-to-back Agency of the Year titles, including International Agency of the year from Adweek in 2024. Mother London’s most recent work for Uber, KFC and IKEA, amongst others, has been heavily lauded.

Teri Miller becomes Global Chief Client Officer and is also promoted to US CEO, reflecting her role in transforming and growing Mother in New York and Los Angeles. Teri joined Mother in 2022 as US President from 72andSunny. In her three years, she has been pivotal in Mother’s growth. In the past year alone, there are 11 new clients, including Electronic Arts, General Motors, BlackRock and General Mills.

Katie Mackay-Sinclair and Chris Gallery have been at Mother for 17 and 16 years, respectively, originally joining as strategists. They made the transition into leadership as Heads of Strategy, before becoming Partners of the London office and are responsible for Mother’s longest-running, most effective and creatively renowned client relationships there. As part of the global team, Katie is elevated to Global Chief Brand Officer and Chris assumes the role of Global Chief Strategy Officer.

With a dramatic rise in client interest in independents with global capabilities, Mother is doubling down on working together across offices and the Family of agencies, building on what they are already doing for clients including Uber, Google, Dow Jones, Blackrock, Electronic Arts and more.

Mother’s entrepreneurial spirit has seen them birth, support and co-create a best-in-class integrated offering, through the growth of Mother Design in both the US and UK markets, the successful launch of Media by Mother, as well as investment in independent creative businesses 

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Founder Robert Saville said: “We have spent the last two years planning the next chapter in our Mother story. And like all our decisions it comes down to people. People who believe in the values and ambitions of Mother."

"Teri, Felix, Katie and Chris are wonderful, talented and principled leaders who will help our brilliant people build on their incredible momentum and push Mother to new levels all around the world. Because, let’s face it, our industry needs a strong Mother now more than ever.” 


Mother Elevates Next Generation of Global Leaders

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" This is more than a literal statement; it is a declaration of commitment and ambition to positively impact the future through creativity. It doesn’t just mean doing good or purpose-driven work, it is deeper rooted in everything we do, how we behave and interact with one another, our clients, the industry, and how the work we create shows up in society at large.

With the next generation always at the top of our minds, we jumped at the opportunity to sponsor the digital category of the 2025 US Young Lions competition. The next generation of our industry has their fingers on the pulse of culture and are the tastemakers.

A big thank you to our friends at National CineMedia for the opportunity to be part of this year's competition. 2025 marks 10 years of NCM’s role as U.S. representative and the first since NCM’s launch of the U.S. Lions Community.

The US Young Lions competition is open to all creatives aged 30 and under in the advertising, marketing, and media industries. Our colleagues Yi Chen, Gustavo Dorietto, and Jed Cohen are looking forward to the submissions. Registration closes on January 17.

Mother Sponsors Young Lions' Digital Category

Rowett will lead our New York office, partnering with Veronica Thew (Head of Strategy) and Oriel Davis-Lyons (Chief Creative Officer) to complete the next generation of leadership trio.

Rowett joins from TBWA\Media Arts Lab where she was running the global iPhone business, bringing with her a strong business acumen and appreciation of the creative product and craft. Aside from Apple, she has also honed her craft working on brands such as McDonald’s, TikTok, Disney+, Smashbox, Tripadvisor and The Honest Company at agencies including TBWA\Chiat\Day LA, Deutsch LA and more, in Los Angeles and her native Australia. Mother will bring her to the East Coast for this next role.


Regarding her decision to take the role and join Mother, she said: “There is a wild appetite for evolution, with creativity as the only driver, that struck me when I came into Mother’s orbit. Every person is vibrating with it. This commitment to growth and invention is exactly the kind of opportunity that I have been looking for. When you couple this ambition with some of the most open and smart humans in the biz, it feels like exactly the right place to be.”


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It's Official. Nicole Rowett is our Managing Director

Adweek announced the 2023 Creative 100 and to our delight (but no surprise!) featured our very own Oriel Davis-Lyons.

 announced the 2023 Creative 100 and to our delight (but no surprise!) featured our very own Oriel Davis-Lyons.

When interviewed for the article, Oriel discussed his career path from chef to CCO, his instrumental role in creating 

 and the challenges we still face in the industry.

“We have to prove that this industry can be a place where new voices and perspectives are valued, that we can put empathy and respect at the core of our business model, and that we can still achieve the heights of creative excellence we all aspire to,” he said.

 and a round of applause to all those featured.

Oriel Davis-Lyons named to Adweek’s Creative 100

"We looked around and realized we needed someone with Marianne’s skillset, which led to her becoming Mother USA’s Chief Community & Communications Officer. While she’s building our community of alumni, friends and family, she’s also leading our PR and Comms function." 

As Chief Community & Communications Officer for Mother USA, Marianne will focus on building Mother’s community of alumni, friends and family in addition to leading the PR and Comms function.

 explains her appointment and role in more detail. 

News. Agency News

Mother Elevates Next Generation of Global Leaders

Mother Sponsors Young Lions' Digital Category

It's Official. Nicole Rowett is our Managing Director

Oriel Davis-Lyons named to Adweek’s Creative 100

Marianne Stefanowicz is Mother’s first Chief Community & Communications Officer