Amica

In an era defined by automation, screen-driven demands and unprecedented connectivity, the connections we share with each other feel more important than ever. Amica wanted to create a campaign that celebrated and reminded people of the power that lies in being human in an increasingly digital world The "More Human" campaign offered a glimpse of modern life in different lights: one more isolate, distracted, and weighted, and the other more hopeful, connected and human. Crafting each moment in two distinct ways let us toggle between emotional outlooks to turn a reflection into a rallying cry.